The continuum of consumer choice

"Human consumption is multi-faceted and so requires inter-disciplinary exploration in order to explain a spectrum of experience that is at once particular and all-pervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psy...

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Bibliographic Details
Main Author: Foxall, G. R., (Author)
Format: eBook
Language: English
Published: New York : Routledge, 2024.
Series: Routledge studies in marketing
Subjects:
Consumers' preferences > Research.
Consumers > Research.
elektronické knihy
electronic books
ISBN: 9781003262510
1003262511
9781040002674
1040002676
9781040002551
1040002552
9781032201573
9781032201603
Physical Description: 1 online resource.

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Table of contents

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040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
020 |a 9781003262510  |q (ebook) 
020 |a 1003262511 
020 |a 9781040002674  |q (electronic bk. : EPUB) 
020 |a 1040002676  |q (electronic bk. : EPUB) 
020 |a 9781040002551  |q (electronic bk. : PDF) 
020 |a 1040002552  |q (electronic bk. : PDF) 
020 |z 9781032201573  |q (hardback) 
020 |z 9781032201603  |q (paperback) 
024 7 |a 10.4324/9781003262510  |2 doi 
035 |a (OCoLC)1412503303 
035 |a (OCoLC-P)1412503303 
100 1 |a Foxall, G. R.,  |e author. 
245 1 4 |a The continuum of consumer choice /  |c Gordon R. Foxall. 
264 1 |a New York :  |b Routledge,  |c 2024. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Routledge studies in marketing 
520 |a "Human consumption is multi-faceted and so requires inter-disciplinary exploration in order to explain a spectrum of experience that is at once particular and all-pervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio-economic activity and seeks further understanding of its socio-economic and philosophical bases. The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book's particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice. This is an essential monograph for advanced students in consumer psychology and marketing as well as researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience"--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Consumers' preferences  |x Research. 
650 0 |a Consumers  |x Research. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003262510  |y Full text 

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