MASTERING TECHNICAL SALES the sales engineer's handbook.

• Main Author: Care, John (Managing director of Mastering Technical Sales LLC)
• Format: Electronic eBook
• Language: English
• Published: BOSTON : ARTECH HOUSE, 2022.
• Edition: Fourth Edition
• Subjects: Selling > High technology.; High technology industries > Marketing.; elektronické knihy; electronic books
• ISBN: 1630818739; 9781630818739
• Physical Description: 1 online resource

This bestselling book -- now in its Fourth Edition - has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and...