Description: Consumer-based new product development for the food industry

Consumer-based new product development for the food industry

This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.

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Bibliographic Details
Other Authors:	Porretta, Sebastiano., Moskowitz, Howard., Gere, Attila.
Format:	eBook
Language:	English
Published:	Cambridge : Royal Society of Chemistrty, 2021.
Subjects:	Food industry and trade. New products. Consumer behavior. elektronické knihy electronic books
ISBN:	9781839163333 183916333X 9781839163340 1839163348 1839161396 9781839161391
Physical Description:	1 online resource

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Description
Summary:	This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.
ISBN:	9781839163333 183916333X 9781839163340 1839163348 1839161396 9781839161391
Access:	Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty