Trust or consequences : build trust today or lose your market tomorrow

The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders - proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust....

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Bibliographic Details
Main Author: Golin, Al, 1929-2017.
Format: eBook
Language: English
Published: New York : American Management Association, c2004.
Subjects:
Business ethics.
Trust.
Reliability.
elektronické knihy
electronic books
ISBN: 9780814427453
0814427456
0814472087
0814473881
9780814473887
1680159216
9781680159219
9780814472088
Physical Description: 1 online resource

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Table of contents

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003 OCoLC
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006 m o d
007 cr cn|||||||||
008 030422s2004 nyu o 001 0 eng
040 |a DLC  |b eng  |e rda  |c DLC  |d VLY  |d OCLCO  |d OCLCF  |d OCLCO  |d N$T  |d YDXCP  |d TUU  |d DKDLA  |d NLGGC  |d MERUC  |d CCO  |d E7B  |d COCUF  |d FVL  |d KNOVL  |d EZ9  |d JBG  |d UKGRL  |d AGLDB  |d CNNOR  |d MOR  |d PIFBR  |d WY@  |d U3W  |d LUE  |d NLE  |d BRL  |d STF  |d WRM  |d VNS  |d VTS  |d NRAMU  |d VT2  |d UKMGB  |d WYU  |d G3B  |d TKN  |d AU@  |d UHL  |d OCLCO  |d INARC  |d OCLCQ  |d OCLCO  |d OCLCL 
020 |a 9780814427453  |q ebook 
020 |a 0814427456 
020 |z 0814472087  |q hardcover 
020 |a 0814473881 
020 |a 9780814473887 
020 |a 1680159216 
020 |a 9781680159219 
020 |z 9780814472088 
035 |a (OCoLC)1162207901  |z (OCoLC)65180581  |z (OCoLC)133165209  |z (OCoLC)150350460  |z (OCoLC)478211792  |z (OCoLC)559141200  |z (OCoLC)646729347  |z (OCoLC)722341529  |z (OCoLC)728025140  |z (OCoLC)961595976  |z (OCoLC)962728516  |z (OCoLC)1037508992  |z (OCoLC)1192340372  |z (OCoLC)1228581284  |z (OCoLC)1240527021 
100 1 |a Golin, Al,  |d 1929-2017.  |1 https://id.oclc.org/worldcat/entity/E39PCjw8VCfyRJ6YT3gjtcDbbd 
245 1 0 |a Trust or consequences :  |b build trust today or lose your market tomorrow /  |c Al Golin. 
264 1 |a New York :  |b American Management Association,  |c c2004. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Trust trends -- More than a nice-sounding word -- The damage done -- Fix it before it breaks -- If you can't do it, please say so -- The human touch -- Humility -- Speed, truth, and other good ways to respond to bad times -- Tough trust decisions -- The media -- Great acts of trust -- Acts of distrust -- The ten commandments of organizational trust. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders - proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to: create an effective trust strategy; determine the impact of trust issues on stakeholders; assess trust-building performance and calculate the difficulty of restoring trust; create a 'trust bank' for saving deposits of good will to draw on as needed. Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage - where it must remain if companies are to regain stakeholder loyalty and competitive advantage. 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a Business ethics. 
650 0 |a Trust. 
650 0 |a Reliability. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |t Trust or consequences  |d New York : American Management Association, c2004.  |z 0814472087 (hardcover)  |w (DLC) 2003009524 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpTCBTTLY1/trust-or-consequences?kpromoter=marc  |y Full text 

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