Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

• Main Author: Smith, Paul, 1967 July 3-
• Format: Electronic eBook
• Language: English
• Published: New York : American Management Association, ©2012.
• Subjects: Communication in management.; Storytelling.; Leadership.; Organizational behavior.; Communication.; Narrative medicine.; Corporate culture.; Misinformation.; elektronické knihy; electronic books
• ISBN: 9780814420317; 0814420311; 1621984702; 9781621984702; 1283572052; 9781283572057; 9786613884503; 6613884502; 9780814420300; 0814420303
• Physical Description: 1 online resource

Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.