The anatomy of persuasion

Provides readers with a step-by-step analytical thinking process that anyone can use to analyze, organize and present information in a persuasive way. Readers learn how to perceive the needs of others, create an error-free proposal, and more.

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Bibliographic Details
Main Author: Aubuchon, Norbert.
Format: eBook
Language: English
Published: New York : AMACOM, [2011]
Subjects:
Negotiation in business.
Persuasion (Psychology)
Persuasion (Rhetoric)
Selling.
Leadership.
elektronické knihy
electronic books
ISBN: 9781680159202
1680159208
9780814409367
0814409369
Physical Description: 1 online resource (xii, 193 pages)

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Table of contents

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003 OCoLC
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006 m o d
007 cr cn|||||||||
008 151216s2011 nyu ob 001 0 eng d
040 |a KNOVL  |b eng  |e rda  |e pn  |c KNOVL  |d GILDS  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCL 
020 |a 9781680159202  |q (electronic bk.) 
020 |a 1680159208  |q (electronic bk.) 
020 |z 9780814409367 
020 |z 0814409369 
035 |a (OCoLC)932294446 
100 1 |a Aubuchon, Norbert. 
245 1 4 |a The anatomy of persuasion /  |c Norbert Aubuchon ; [foreword, Leon F. Dumont]. 
264 1 |a New York :  |b AMACOM,  |c [2011] 
264 4 |c ©1997 
300 |a 1 online resource (xii, 193 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Provides readers with a step-by-step analytical thinking process that anyone can use to analyze, organize and present information in a persuasive way. Readers learn how to perceive the needs of others, create an error-free proposal, and more. 
504 |a Includes bibliographical references and index. 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a Negotiation in business. 
650 0 |a Persuasion (Psychology) 
650 0 |a Persuasion (Rhetoric) 
650 0 |a Selling. 
650 0 |a Leadership. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |a Aubuchon, Norbert.  |t Anatomy of persuasion  |z 9780814409367  |w (OCoLC)762090202 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpAP000003/anatomy-of-persuasion?kpromoter=marc  |y Full text 

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