The anatomy of persuasion

Provides readers with a step-by-step analytical thinking process that anyone can use to analyze, organize and present information in a persuasive way. Readers learn how to perceive the needs of others, create an error-free proposal, and more.

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Bibliographic Details
Main Author: Aubuchon, Norbert.
Format: eBook
Language: English
Published: New York : AMACOM, [2011]
Subjects:
Negotiation in business.
Persuasion (Psychology)
Persuasion (Rhetoric)
Selling.
Leadership.
elektronické knihy
electronic books
ISBN: 9781680159202
1680159208
9780814409367
0814409369
Physical Description: 1 online resource (xii, 193 pages)

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Description
Summary: Provides readers with a step-by-step analytical thinking process that anyone can use to analyze, organize and present information in a persuasive way. Readers learn how to perceive the needs of others, create an error-free proposal, and more.
Bibliography: Includes bibliographical references and index.
ISBN: 9781680159202
1680159208
9780814409367
0814409369
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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