Cross-cultural business behavior : a guide for global management

• Main Author: Gesteland, Richard R.
• Format: eBook
• Language: English
• Published: Copenhagen : Portland, OR : Copenhagen Business School Press ; Distribution : International Specialized Book Services, 2012.
• Edition: 5th ed.
• Subjects: Business etiquette.; Export marketing.; Intercultural communication.; Negotiation in business.; National characteristics.; elektronické knihy; electronic books
• ISBN: 9781621986607; 1621986608; 9788763099356; 8763099357; 9788215020235; 8215020232; 9788763002387; 8763002388
• Physical Description: 1 online resource (399 pages)

The theme of this new edition is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's...