Persuasive business proposals : writing to win more customers, clients, and contracts
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate wit...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
New York :
AMACOM, American Management Association,
[2012]
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| Edition | Third edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9780814417867 0814417868 9781621983378 1621983374 081441785X 9780814417850 |
| Physical Description | 1 online resource |
Cover
| Summary: | Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions. |
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| Item Description: | Includes index. |
| ISBN: | 9780814417867 0814417868 9781621983378 1621983374 081441785X 9780814417850 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online resource |