Consumer-driven innovation in food and personal care products

• Corporate Author: New Zealand. Plant & Food Research
• Other Authors: Jaeger, Sara R., MacFie, H. J. H.
• Format: Electronic eBook
• Language: English
• Published: Oxford : Woodhead Pub., 2010.
• Series: Woodhead Publishing in food science, technology, and nutrition ; no. 195.
• Subjects: Food industry and trade > Technological innovations.; Cosmetics > Technological innovations.; Cosmetics.; Food industry and trade.; elektronické knihy; electronic books
• ISBN: 1845699971; 9781845699970; 1845695674; 9781845695675; 1613443528; 9781613443521
• ISSN: 2042-8049 ;
• Physical Description: 1 online resource (xxxii, 645 pages) : illustrations.

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside me...