Product innovation : leading change through integrated product development

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to en...

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Bibliographic Details
Main Author Rainey, David L., 1946-
Format Electronic eBook
LanguageEnglish
Published Cambridge : Cambridge University Press, 2005.
Subjects
New products.
Product management.
elektronické knihy
electronic books
Online AccessFull text
ISBN0511111940
9780511111945
9781628702774
162870277X
9780511113475
0511113471
9786610415915
6610415919
1280415916
9781280415913
9780521842754
0521842751
9780511541230
0511541236
0511299494
9780511299490
Physical Description1 online resource (xiv, 625 pages) : illustrations

Cover

Table of Contents:
  • pt. 1. Product innovation and strategic logic. Introduction to product innovation and new-product development
  • Strategic logic of product innovation
  • The new-product development process and organizational aspects
  • pt. 2. Establishing the foundation: the conceptual level. Identifying new-product opportunities: Idea generation (phase 1)
  • Concept development and selection (phase 2)
  • NPD program definition (phase 3)
  • Supplement to Chapter 6: Overview of financial-management techniques related to new-product development / Lou Gingerella
  • pt. 3. Methods and techniques for analysis and decision making. Product/market considerations, integrated product design, and product architecture
  • Supplement to Chapter 7: The strategic utilization of quality function deployment / Richard Picard
  • Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign
  • Production strategies and methods: operational and manufacturing implications / Edward D. Arnheiter
  • Financial applications and implications
  • pt. 4. The operational level and concluding remarks. Design and development (phase 4)
  • Validation (phase 5)
  • Supplement to Chapter 12: Rapid prototyping and stereolithography / Edward D. Arnheiter
  • Pre-commercialization (phase 6) and the launch
  • Concluding remarkes and insights about product innovation in the twenty-first century.

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