Product innovation : leading change through integrated product development
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to en...
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| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cambridge :
Cambridge University Press,
2005.
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| Subjects: | |
| ISBN: | 0511111940 9780511111945 9781628702774 162870277X 9780511113475 0511113471 9786610415915 6610415919 1280415916 9781280415913 9780521842754 0521842751 9780511541230 0511541236 0511299494 9780511299490 |
| Physical Description: | 1 online resource (xiv, 625 pages) : illustrations |
Cover
Table of contents
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| 020 | |a 9780511299490 | ||
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| 100 | 1 | |a Rainey, David L., |d 1946- |1 https://id.oclc.org/worldcat/entity/E39PCjyHFj4dwhBx4tDkTTj7QC | |
| 245 | 1 | 0 | |a Product innovation : |b leading change through integrated product development / |c David L. Rainey. |
| 260 | |a Cambridge : |b Cambridge University Press, |c 2005. | ||
| 300 | |a 1 online resource (xiv, 625 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |g pt. 1. |t Product innovation and strategic logic. |t Introduction to product innovation and new-product development -- |t Strategic logic of product innovation -- |t The new-product development process and organizational aspects -- |g pt. 2. |t Establishing the foundation: the conceptual level. |t Identifying new-product opportunities: Idea generation (phase 1) -- |t Concept development and selection (phase 2) -- |t NPD program definition (phase 3) -- |g Supplement to Chapter 6: |t Overview of financial-management techniques related to new-product development / |r Lou Gingerella -- |g pt. 3. |t Methods and techniques for analysis and decision making. |t Product/market considerations, integrated product design, and product architecture -- |g Supplement to Chapter 7: |t The strategic utilization of quality function deployment / |r Richard Picard -- |t Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign -- |t Production strategies and methods: operational and manufacturing implications / |r Edward D. Arnheiter -- |t Financial applications and implications -- |g pt. 4. |t The operational level and concluding remarks. |t Design and development (phase 4) -- |t Validation (phase 5) -- |g Supplement to Chapter 12: |t Rapid prototyping and stereolithography / |r Edward D. Arnheiter -- |t Pre-commercialization (phase 6) and the launch -- |t Concluding remarkes and insights about product innovation in the twenty-first century. |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to enable managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organisational structure and thinking. | ||
| 590 | |a Knovel |b Knovel (All titles) | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Product management. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Rainey, David L., 1946- |t Product innovation. |d New York : Cambridge University Press, 2005 |z 0521842751 |w (DLC) 2004054514 |w (OCoLC)55845630 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpPILCIPD1/product-innovation-leading?kpromoter=marc |y Full text |
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