Case studies in food product development

New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of indust...

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Bibliographic Details
Other Authors: Earle, Mary D., Earle, R. L.
Format: eBook
Language: English
Published: Cambridge : Woodhead, 2008.
Series: Woodhead Publishing in food science, technology, and nutrition.
Subjects:
ISBN: 9781601194015
1601194013
1845692608
9781845692605
9781845694135
1845694139
9781420072044
1420072048
Physical Description: 1 online resource (xxvi, 414 pages) : illustrations, digital, HTML and PDF files

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Table of contents

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003 OCoLC
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007 cr cn|||||||||
008 080218s2008 enka ob 001 0 eng d
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020 |a 9781601194015  |q (electronic bk.) 
020 |a 1601194013  |q (electronic bk.) 
020 |a 1845692608  |q (electronic bk.) 
020 |a 9781845692605  |q (electronic bk.) 
020 |a 9781845694135  |q (electronic bk.) 
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035 |a (OCoLC)192072675  |z (OCoLC)212722046  |z (OCoLC)839806990  |z (OCoLC)874154268  |z (OCoLC)1057970255  |z (OCoLC)1087020049 
245 0 0 |a Case studies in food product development /  |c edited by Mary Earle and Richard Earle. 
260 |a Cambridge :  |b Woodhead,  |c 2008. 
300 |a 1 online resource (xxvi, 414 pages) :  |b illustrations, digital, HTML and PDF files 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Woodhead Publishing in food science, technology, and nutrition 
504 |a Includes bibliographical references and index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects. Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four and five are twelve case studies on respectively the product development process, technological development, consumer and market research. Part six considers product development in practice and the final chapter demonstrates how product developers are being educated. The case studiers are written by experienced product developers talking openly about experiences with their own products. It is hoped that those faced with similar challenges will gain from these real life experiences. Mary and Dick are also co-authors with Allan Anderson of Food product development, which has achieved international success. Case studies in food product development is a complement and a practical companion to this book. Describes new product development in a variety of international industriesOutlines new product development in the food industry and views product management and strategy in different organisationsIncludes case studies focusing on the product development process, technological development, and consumer and market research. 
505 0 |a Cover; Case studies in food product development; Copyright; Contents; Contributor contact details and author biographies; Preface; Part I Introduction; 1 New Product Development: systematic industrial technology; 1.1 Introduction; 1.2 Food products in the food chain; 1.3 Strategy and management in different situations; 1.4 Product Development Processes; 1.5 Technological development; 1.6 Consumer and market research; 1.7 Managing the Product Development Process; 1.8 Educating the next generation of product developers; 1.9 New Product Development: a technology 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a Food industry and trade  |x Management  |v Case studies. 
650 0 |a New products. 
650 0 |a Food  |x Testing. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Earle, Mary D. 
700 1 |a Earle, R. L. 
776 0 8 |i Print version:  |t Case studies in food product development.  |d Cambridge : Woodhead, 2008  |z 9781845692605  |w (OCoLC)172980300 
830 0 |a Woodhead Publishing in food science, technology, and nutrition. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpCSFPD001/case-studies-in?kpromoter=marc  |y Full text