Whoever tells the best story wins : how to use your own stories to communicate with power and impact

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Bibliographic Details
Main Author Simmons, Annette
Format Electronic eBook
LanguageEnglish
Published New York : Amacom, ©2007.
Subjects
Business communication.
Storytelling.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780814400845
0814400841
9781621984641
1621984648
1281126705
9781281126702
0814409148
9780814409145
9786611126704
6611126708
Physical Description1 online resource (x, 226 pages)

Cover

Table of Contents:
  • PART ONE. THINKING IN STORY.
  • Story thinking: what does that even mean?
  • What is story?
  • Training your brain
  • Telling stories that win
  • PART TWO. FINDING STORIES TO TELL.
  • Who-I-am stories
  • Why-I-am-here stories
  • Teaching stories
  • Vision stories
  • Value-in-action stories
  • I-know-what-you-are-thinking stories
  • PART THREE. PERFECTING THE CRAFT.
  • Experience is sensory
  • The gift of brevity
  • Brand, organizational, and political stories
  • Point of view
  • Story listening
  • Call to action.

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