Whoever tells the best story wins : how to use your own stories to communicate with power and impact
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a &quo...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Amacom,
©2007.
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| Subjects: | |
| ISBN: | 9780814400845 0814400841 9781621984641 1621984648 1281126705 9781281126702 0814409148 9780814409145 9786611126704 6611126708 |
| Physical Description: | 1 online resource (x, 226 pages) |
Cover
Table of contents
| LEADER | 03741cam a2200457 a 4500 | ||
|---|---|---|---|
| 001 | kn-ocn162141886 | ||
| 003 | OCoLC | ||
| 005 | 20240717213016.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 070802s2007 nyu ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d OCLCQ |d IDEBK |d OCLCQ |d EBLCP |d TEFOD |d OUP |d OCLCQ |d KNOVL |d OCLCF |d DEBSZ |d P4I |d OCLCQ |d CCO |d E7B |d UMI |d TXJ |d CEF |d LGG |d DKDLA |d NHM |d B24X7 |d KNOVL |d TEFOD |d AU@ |d OCLCQ |d COO |d OCLCQ |d AZK |d CNNLC |d AGLDB |d MOR |d PIFBR |d PIFAG |d ZCU |d OCLCQ |d MERUC |d OCLCQ |d JBG |d WY@ |d U3W |d RCC |d STF |d BRL |d WRM |d VNS |d VTS |d UOK |d NRAMU |d ICG |d RECBK |d OCLCQ |d NLE |d VT2 |d OCLCQ |d G3B |d TKN |d UAB |d DKC |d OCLCQ |d INARC |d EYM |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d ANO |d OCLCQ |d OCLCO |d OCLCL |d EZC |d HOPLA | ||
| 020 | |a 9780814400845 |q (electronic bk.) | ||
| 020 | |a 0814400841 |q (electronic bk.) | ||
| 020 | |a 9781621984641 |q (electronic bk.) | ||
| 020 | |a 1621984648 |q (electronic bk.) | ||
| 020 | |a 1281126705 | ||
| 020 | |a 9781281126702 | ||
| 020 | |z 0814409148 | ||
| 020 | |z 9780814409145 | ||
| 020 | |a 9786611126704 | ||
| 020 | |a 6611126708 | ||
| 035 | |a (OCoLC)162141886 |z (OCoLC)187917197 |z (OCoLC)290482363 |z (OCoLC)427845659 |z (OCoLC)475431255 |z (OCoLC)475648884 |z (OCoLC)567838485 |z (OCoLC)647669617 |z (OCoLC)722606459 |z (OCoLC)748522086 |z (OCoLC)815543291 |z (OCoLC)827887469 |z (OCoLC)888841870 |z (OCoLC)906932391 |z (OCoLC)961646982 |z (OCoLC)961684239 |z (OCoLC)962678427 |z (OCoLC)962723188 |z (OCoLC)1034965497 |z (OCoLC)1037432723 |z (OCoLC)1037517014 |z (OCoLC)1190747669 | ||
| 100 | 1 | |a Simmons, Annette. | |
| 245 | 1 | 0 | |a Whoever tells the best story wins : |b how to use your own stories to communicate with power and impact / |c Annette Simmons. |
| 260 | |a New York : |b Amacom, |c ©2007. | ||
| 300 | |a 1 online resource (x, 226 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 213-216) and index. | ||
| 505 | 0 | |a PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | 1 | |a "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket | |
| 590 | |a Knovel |b Knovel (All titles) | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Storytelling. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Simmons, Annette. |t Whoever tells the best story wins. |d New York : Amacom, ©2007 |z 0814409148 |z 9780814409145 |w (DLC) 2006036889 |w (OCoLC)76074101 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpWTBSWHU3/whoever-tells-the?kpromoter=marc |y Full text |
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