Whoever tells the best story wins : how to use your own stories to communicate with power and impact
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
New York :
Amacom,
©2007.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780814400845 0814400841 9781621984641 1621984648 1281126705 9781281126702 0814409148 9780814409145 9786611126704 6611126708 |
| Physical Description | 1 online resource (x, 226 pages) |
Cover
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | kn-ocn162141886 | ||
| 003 | OCoLC | ||
| 005 | 20240717213016.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 070802s2007 nyu ob 001 0 eng d | ||
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| 020 | |a 9780814400845 |q (electronic bk.) | ||
| 020 | |a 0814400841 |q (electronic bk.) | ||
| 020 | |a 9781621984641 |q (electronic bk.) | ||
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| 020 | |a 1281126705 | ||
| 020 | |a 9781281126702 | ||
| 020 | |z 0814409148 | ||
| 020 | |z 9780814409145 | ||
| 020 | |a 9786611126704 | ||
| 020 | |a 6611126708 | ||
| 035 | |a (OCoLC)162141886 |z (OCoLC)187917197 |z (OCoLC)290482363 |z (OCoLC)427845659 |z (OCoLC)475431255 |z (OCoLC)475648884 |z (OCoLC)567838485 |z (OCoLC)647669617 |z (OCoLC)722606459 |z (OCoLC)748522086 |z (OCoLC)815543291 |z (OCoLC)827887469 |z (OCoLC)888841870 |z (OCoLC)906932391 |z (OCoLC)961646982 |z (OCoLC)961684239 |z (OCoLC)962678427 |z (OCoLC)962723188 |z (OCoLC)1034965497 |z (OCoLC)1037432723 |z (OCoLC)1037517014 |z (OCoLC)1190747669 | ||
| 100 | 1 | |a Simmons, Annette. | |
| 245 | 1 | 0 | |a Whoever tells the best story wins : |b how to use your own stories to communicate with power and impact / |c Annette Simmons. |
| 260 | |a New York : |b Amacom, |c ©2007. | ||
| 300 | |a 1 online resource (x, 226 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 213-216) and index. | ||
| 505 | 0 | |a PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | 1 | |a "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket | |
| 590 | |a Knovel |b Knovel (All titles) | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Storytelling. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Simmons, Annette. |t Whoever tells the best story wins. |d New York : Amacom, ©2007 |z 0814409148 |z 9780814409145 |w (DLC) 2006036889 |w (OCoLC)76074101 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpWTBSWHU3/whoever-tells-the?kpromoter=marc |y Full text |