Whoever tells the best story wins : how to use your own stories to communicate with power and impact
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a &quo...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Amacom,
©2007.
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| Subjects: | |
| ISBN: | 9780814400845 0814400841 9781621984641 1621984648 1281126705 9781281126702 0814409148 9780814409145 9786611126704 6611126708 |
| Physical Description: | 1 online resource (x, 226 pages) |
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Table of contents
| Summary: | "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket |
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| Bibliography: | Includes bibliographical references (pages 213-216) and index. |
| ISBN: | 9780814400845 0814400841 9781621984641 1621984648 1281126705 9781281126702 0814409148 9780814409145 9786611126704 6611126708 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
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