International business negotiations

• Other Authors: Ghauri, Pervez N., 1948-, Usunier, Jean-Claude.
• Format: eBook
• Language: English
• Published: Amsterdam ; Boston : Pergamon, 2003.
• Edition: 2nd ed.
• Series: International business and management series.
• Subjects: Negotiation in business.; International trade.; Export marketing.; Joint ventures.; Foreign licensing agreements.; Corporate culture.; elektronické knihy; electronic books
• ISBN: 9780080473109; 0080473105; 9781628700008; 1628700009; 9781280967900; 1280967900; 9786610967902; 6610967903; 0080442927; 0080442935; 9780080442921; 9780080442938
• Physical Description: 1 online resource (xxii, 522 pages) : illustrations
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to enhance our understanding about the impact of culture and communication on international business negotiations. Consequently to explore the problems faced by Western managers while doing business abroad and provide some guidelines for international business negotiations. The book is divided in four parts.