New product development : from initial idea to product management

Covers the entire process of product development from idea to launch without missing a step!

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Bibliographic Details
Main Author Annacchino, Marc A.
Format Electronic eBook
LanguageEnglish
Published Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Subjects
New products > Planning.
Product management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780080469898
0080469892
9780750677325
0750677325
Physical Description1 online resource (xxxii, 567 pages) : illustrations

Cover

Table of Contents:
  • Front cover; copyright; table of contents; front matter; PREFACE; INTRODUCTION; body; 1. THE BUSINESS OBJECTIVE; 2. THE MARKET OPPORTUNITY; 3. REFINEMENT OF THE PRODUCT CONCEPT INTO A NEW PRODUCT AND BUSINESS; 4. THE PRODUCT AND BUSINESS PLAN; 5. JUSTIFYING A PROGRAM: THE ACCOUNTING VIEWPOINT; 6. STARTING OUT; 7. EXECUTING THE PLAN; 8. MANUFACTURING DEVELOPMENT; 9. THE PRELAUNCH CHECKLIST: SETTING UP THE ORGANIZATION; 10. THE LAUNCH; 11. THE PURSUIT; 12. NEW PRODUCT DEVELOPMENT RECORDS FORMAT; back matter; Appendix A. SELECTED NEW PRODUCT DEVELOPMENT EFFORTS.

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