New product development : from initial idea to product management

Covers the entire process of product development from idea to launch without missing a step!

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Bibliographic Details
Main Author: Annacchino, Marc A.
Format: eBook
Language: English
Published: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Subjects:
New products > Planning.
Product management.
elektronické knihy
electronic books
ISBN: 9780080469898
0080469892
9780750677325
0750677325
Physical Description: 1 online resource (xxxii, 567 pages) : illustrations

Cover

Table of contents

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020 |a 9780080469898  |q (electronic bk.) 
020 |a 0080469892  |q (electronic bk.) 
020 |a 9780750677325 
020 |a 0750677325 
035 |a (OCoLC)123492398  |z (OCoLC)154702767  |z (OCoLC)162129914  |z (OCoLC)507357952  |z (OCoLC)648164213  |z (OCoLC)742300752  |z (OCoLC)814504961  |z (OCoLC)823139026  |z (OCoLC)1035694662  |z (OCoLC)1058156935  |z (OCoLC)1134476317  |z (OCoLC)1134831963  |z (OCoLC)1285762826 
100 1 |a Annacchino, Marc A. 
245 1 0 |a New product development :  |b from initial idea to product management /  |c Marc A. Annacchino. 
260 |a Amsterdam ;  |a Boston, MA :  |b Butterworth-Heinemann,  |c 2003. 
300 |a 1 online resource (xxxii, 567 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Front cover; copyright; table of contents; front matter; PREFACE; INTRODUCTION; body; 1. THE BUSINESS OBJECTIVE; 2. THE MARKET OPPORTUNITY; 3. REFINEMENT OF THE PRODUCT CONCEPT INTO A NEW PRODUCT AND BUSINESS; 4. THE PRODUCT AND BUSINESS PLAN; 5. JUSTIFYING A PROGRAM: THE ACCOUNTING VIEWPOINT; 6. STARTING OUT; 7. EXECUTING THE PLAN; 8. MANUFACTURING DEVELOPMENT; 9. THE PRELAUNCH CHECKLIST: SETTING UP THE ORGANIZATION; 10. THE LAUNCH; 11. THE PURSUIT; 12. NEW PRODUCT DEVELOPMENT RECORDS FORMAT; back matter; Appendix A. SELECTED NEW PRODUCT DEVELOPMENT EFFORTS. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Covers the entire process of product development from idea to launch without missing a step! 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a New products  |x Planning. 
650 0 |a Product management. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |a Annacchino, Marc A.  |t New product development.  |d Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003  |z 0750677325  |z 9780750677325  |w (DLC) 2003051881  |w (OCoLC)52214464 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpNPDFIIPA/new-product-development?kpromoter=marc  |y Full text 

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