New product development : from initial idea to product management

Covers the entire process of product development from idea to launch without missing a step!

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Bibliographic Details
Main Author Annacchino, Marc A.
Format Electronic eBook
LanguageEnglish
Published Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Subjects
New products > Planning.
Product management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780080469898
0080469892
9780750677325
0750677325
Physical Description1 online resource (xxxii, 567 pages) : illustrations

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More Information
Summary:Covers the entire process of product development from idea to launch without missing a step!
Bibliography:Includes bibliographical references and index.
ISBN:9780080469898
0080469892
9780750677325
0750677325
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Physical Description:1 online resource (xxxii, 567 pages) : illustrations

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