The PDMA handbook of new product development

• Corporate Author: Product Development & Management Association.
• Other Authors: Kahn, Kenneth B.
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, ©2005.
• Edition: 2nd ed.
• Subjects: New products > United States > Management > Handbooks, manuals, etc.; Product management > United States > Handbooks, manuals, etc.; elektronické knihy; electronic books
• ISBN: 1601190506; 9781601190505; 9780470172483; 0470172487; 0471485241; 9780471485247
• Physical Description: 1 online resource (xiii, 625 pages) : illustrations
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development"--Resource description page.