Generating buy-in : mastering the language of leadership

• Main Author: Walton, Mark S., 1950-
• Format: eBook
• Language: English
• Published: New York : American Management Association, ©2004.
• Subjects: Communication in management.; Leadership.; Persuasion (Psychology); elektronické knihy; electronic books
• ISBN: 0814427669; 9780814427668; 9781621983507; 1621983501; 0814407889; 9780814407882; 0814406889
• Physical Description: 1 online resource (xviii, 108 pages)

"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In...