Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance

Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performanc...

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Bibliographic Details
Main Author: Gloor, Peter A. 1961- (Author)
Format: eBook
Language: English
Published: Bingley : Emerald Publishing Limited, 2017.
Subjects:
Sociometry.
Social networks.
Business & Economics > E-Commerce / Internet Marketing.
Social interaction.
elektronické knihy
electronic books
ISBN: 9781787141124 (e-book)
9781787147256 (ePUB)
Physical Description: 1 online resource (200) pages

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Table of contents

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006 m o d
007 cr un|||||||||
008 170609s2017 enk ob 001 0 eng d
020 |a 9781787141124 (e-book) 
020 . . |a 9781787147256 (ePUB) 
040 |a UtOrBLW 
080 |a 311.2 
100 1 |a Gloor, Peter A.  |q (Peter Andreas),  |d 1961-  |e author. 
245 1 0 |a Sociometrics and human relationships :  |b analyzing social networks to manage brands, predict trends, and improve organizational performance /  |c Peter A. Gloor. 
264 1 |a Bingley :  |b Emerald Publishing Limited,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online resource (200) pages 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance by optimizing communication and collaboration through email. Based on Collaborative Innovation Networks courses which have been taught for over a decade to students forming virtual teams across a number of universities, Gloor shows readers how to leverage virtual collaborative creativity in the Internet age, and helps them understand and apply the dynamics of online communication via a variety of tools. Gloor has also created a tool that analyses all types of social media such as: Twitter, Wikipedia, online blogs and Facebook as well as email or Skype logs to predict election outcomes, perception and strength of brands, customer and employment satisfaction, or fraudulent behavior. Gloor explains how to use his tool, Condor, to visualize, monitor and manage brands, products and topics online, as well as analyzing organizations through their email networks. 
588 0 |a Print version record 
650 0 |a Sociometry. 
650 0 |a Social networks. 
650 7 |a Business & Economics  |x E-Commerce / Internet Marketing.  |2 bisacsh 
650 7 |a Social interaction.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781787141131 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787141124  |y Full text 

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