Strategic marketing management in Asia : case studies and lessons across industries

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help gro...

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Bibliographic Details
Other Authors: Andaleeb, Syed Saad, (Editor), Ḥasan, Khālid, (Editor), Prabhu, Jaideep C., (writer of foreword.), Sheth, Jagdish N., (sponsoring body.), Rangan, Kasturi, (sponsoring body.), Mannan, Abdul, (sponsoring body.)
Format: eBook
Language: English
Published: Bingley : Emerald Group Publishing Limited, 2016.
Subjects:
Marketing > Management.
Marketing > Asia.
Business & Economics > Marketing > General.
Business strategy.
elektronické knihy
electronic books
ISBN: 9781786357458 (e-book)
Physical Description: 1 online resource (592 pages)

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Table of contents

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008 170606s2016 enk ob 000 0 eng d
020 |a 9781786357458 (e-book) 
040 |a UtOrBLW 
043 |a a------ 
080 |a 658.8 
245 0 0 |a Strategic marketing management in Asia :  |b case studies and lessons across industries /  |c foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan. 
264 1 |a Bingley :  |b Emerald Group Publishing Limited,  |c 2016. 
264 4 |c ©2017 
300 |a 1 online resource (592 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
520 |a With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore. 
588 0 |a Print version record 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing  |z Asia. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Business strategy.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Andaleeb, Syed Saad,  |e editor. 
700 1 |a Ḥasan, Khālid,  |e editor. 
700 1 |a Prabhu, Jaideep C.,  |e writer of foreword. 
700 1 |a Sheth, Jagdish N.,  |e sponsoring body. 
700 1 |a Rangan, Kasturi,  |e sponsoring body. 
700 1 |a Mannan, Abdul,  |e sponsoring body. 
776 |z 9781786357465 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781786357458  |y Full text 

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