Marconomics : defining economics through social science and consumer behavior

• Main Author: Blawatt, Ken R. (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley : Emerald Group Publishing Limited, 2016.
• Subjects: Economics > Sociological aspects.; elektronické knihy; electronic books
• ISBN: 9781786355652
• DOI: 10.1108/9781786355652
• Physical Description: 1 online resource (330 pages)

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are proble...