Multi-channel marketing, branding and retail design : new challenges and opportunities
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-...
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| Other Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley :
Emerald Group Publishing Limited,
2016.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781786354556 |
| DOI | 10.1108/9781786354556 |
| Physical Description | 1 online resource (272 pages) |
Cover
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| 020 | |a 9781786354556 |q (e-book) | ||
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| 082 | 0 | 4 | |a 658.8 |2 23 |
| 245 | 0 | 0 | |a Multi-channel marketing, branding and retail design : |b new challenges and opportunities / |c edited by Charles McIntyre, T.C. Melewar, Charles Dennis. |
| 264 | 1 | |a Bingley : |b Emerald Group Publishing Limited, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (272 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographic references and index. | ||
| 520 | |a Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience. | ||
| 588 | 0 | |a Print version record | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Branding (Marketing). | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a McIntyre, Charles, |d 1955-, |e editor. | |
| 700 | 1 | |a Melewar, T. C., |e editor. | |
| 700 | 1 | |a Dennis, Charles, |e editor. | |
| 776 | |z 9781786354563 | ||
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781786354556 |