Multi-channel marketing, branding and retail design : new challenges and opportunities

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-...

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Bibliographic Details
Other Authors: McIntyre, Charles, 1955-, (Editor), Melewar, T. C., (Editor), Dennis, Charles, (Editor)
Format: eBook
Language: English
Published: Bingley : Emerald Group Publishing Limited, 2016.
Subjects:
Marketing.
Branding (Marketing).
Business & Economics > Advertising & Promotion.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781786354556 (e-book)
Physical Description: 1 online resource (272 pages)

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Table of contents

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001 em-ovld002108126
003 UtOrBLW
005 20170606083329.0
006 m o d
007 cr un|||||||||
008 170606s2016 enk ob 001 0 eng d
020 |a 9781786354556 (e-book) 
040 |a UtOrBLW 
080 |a 658.8 
245 0 0 |a Multi-channel marketing, branding and retail design :  |b new challenges and opportunities /  |c edited by Charles McIntyre, T.C. Melewar, Charles Dennis. 
264 1 |a Bingley :  |b Emerald Group Publishing Limited,  |c 2016. 
264 4 |c ©2016 
300 |a 1 online resource (272 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographic references and index. 
520 |a Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience. 
588 0 |a Print version record 
650 0 |a Marketing. 
650 0 |a Branding (Marketing). 
650 7 |a Business & Economics  |x Advertising & Promotion.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a McIntyre, Charles,  |d 1955-,  |e editor. 
700 1 |a Melewar, T. C.,  |e editor. 
700 1 |a Dennis, Charles,  |e editor. 
776 |z 9781786354563 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781786354556  |y Full text 

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