The handbook of managing and marketing tourism experiences

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...

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Bibliographic Details
Other Authors: Sotiriadis, Marios, (Editor), Gursoy, Dogan, (Editor)
Format: eBook
Language: English
Published: Bingley : Emerald Group Publishing Limited, 2016.
Subjects:
Tourism.
Business & Economics > Industries > Hospitality, Travel & Tourism.
Tourism industry.
elektronické knihy
electronic books
ISBN: 9781786352897 (e-book)
Physical Description: 1 online resource (584 pages)

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Table of contents

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020 |a 9781786352897 (e-book) 
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080 |a 658 
245 0 4 |a The handbook of managing and marketing tourism experiences /  |c edited by Marios Sotiriadis, Dogan Gursoy. 
264 1 |a Bingley :  |b Emerald Group Publishing Limited,  |c 2016. 
264 4 |c ©2016 
300 |a 1 online resource (584 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences. 
588 0 |a Print version record 
650 0 |a Tourism. 
650 7 |a Business & Economics  |x Industries  |x Hospitality, Travel & Tourism.  |2 bisacsh 
650 7 |a Tourism industry.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Sotiriadis, Marios,  |e editor. 
700 1 |a Gursoy, Dogan,  |e editor. 
776 |z 9781786352903 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781786352897  |y Full text 

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