The management game of communication

• Other Authors: Simcic Brnn, Peggy., Romenti, Stefania., Zerfass, Ansgar, 1965-, Villa, Virginia.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2016.
• Series: Advances in public relations and communication management, v. 1
• Subjects: Public relations.; Communication studies.; Business communication.; elektronické knihy; electronic books
• ISBN: 9781786357151 (electronic bk.)
• Physical Description: 1 online resource (xviii, 297 p.)

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribut...