Essays by distinguished marketing scholars of the Society for Marketing Advances

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...

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Bibliographic Details
Corporate Author Society for Marketing Advances
Other Authors Woodside, Arch G., Moore, Ellen M.
Format Electronic eBook
LanguageEnglish
Published Amsterdam ; Boston : JAI, 2002.
SeriesAdvances in business marketing and purchasing ; v. 11.
Subjects
Marketing.
Sales & marketing.
Purchasing & supply management.
Business & Economics > Marketing > General.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781849501484
1849501483
0762308699
9780762308699
ISSN1069-0964 ;
DOI10.1016/S1069-0964(2002)11
Physical Description1 online resource (xii, 220 p.) : ill.

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082 0 4 |a 658.8  |2 22 
245 0 0 |a Essays by distinguished marketing scholars of the Society for Marketing Advances  |h [electronic resource] /  |c edited by Arch G. Woodside, Ellen M. Moore. 
260 |a Amsterdam ;  |a Boston :  |b JAI,  |c 2002. 
300 |a 1 online resource (xii, 220 p.) :  |b ill. 
490 1 |a Advances in business marketing and purchasing,  |x 1069-0964 ;  |v v. 11 
504 |a Includes bibliographical references. 
505 0 |a Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades. 
588 |a Description based on print version record. 
650 0 |a Marketing. 
650 7 |a Sales & marketing.  |2 bicssc 
650 7 |a Purchasing & supply management.  |2 bicssc 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Woodside, Arch G. 
700 1 |a Moore, Ellen M. 
710 2 |a Society for Marketing Advances. 
776 0 8 |i Print version:  |t Essays by distinguished marketing scholars of the Society for Marketing Advances.  |d Amsterdam ; Boston : JAI, 2002  |z 0762308699  |w (OCoLC)50053092 
830 0 |a Advances in business marketing and purchasing ;  |v v. 11. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1016/S1069-0964(2002)11 

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