Essays by distinguished marketing scholars of the Society for Marketing Advances

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...

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Bibliographic Details
Corporate Author: Society for Marketing Advances.
Other Authors: Woodside, Arch G., Moore, Ellen M.
Format: Electronic
Language: English
Published: Amsterdam ; Boston : JAI, 2002.
Series: Advances in business marketing and purchasing ; v. 11.
Subjects:
Marketing.
Sales & marketing.
Purchasing & supply management.
Business & Economics > Marketing > General.
elektronické knihy
electronic books
ISBN: 9781849501484 (electronic bk.) :
1849501483 (electronic bk.) :
0762308699 (hbk.)
9780762308699 (hbk.)
Physical Description: 1 online resource (xii, 220 p.) : ill.

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Summary: This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Bibliography: Includes bibliographical references.
ISBN: 9781849501484 (electronic bk.) :
1849501483 (electronic bk.) :
0762308699 (hbk.)
9780762308699 (hbk.)
ISSN: 1069-0964 ;

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