International marketing research opportunities and challenges in the 21st century

• Other Authors: Rialp, Alex., Rialp, Josep.
• Format: Electronic
• Language: English
• Published: Amsterdam ; Oxford : Elsevier JAI, 2007.
• Series: Advances in international marketing ; v. 17.
• Subjects: Export marketing > Congresses.; Internet marketing > Congresses.; Sales & marketing.; Business & Economics > International > Marketing.; elektronické knihy; electronic books
• ISBN: 9781849504584 (electronic bk.) : 184950458X (electronic bk.) : 0762313692 (hbk.)
• Physical Description: 1 online resource (xv, 426 p.) : ill.

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...