Marketing in and for a sustainable society

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thou...

Full description

Saved in:
Bibliographic Details
Other Authors: Malhotra, Naresh K.
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2016.
Series: Review of marketing research, v. 13
Subjects:
Business & Economics > Marketing > General.
Sales & marketing.
Marketing.
Sustainability.
elektronické knihy
electronic books
ISBN: 9781786352811 (electronic bk.)
Physical Description: 1 online resource (xvi, 229 p.)

Cover

Table of contents

LEADER 02621nam a2200325Ia 4500
001 em-bslw09462316
003 UtOrBLW
005 20160718080350.0
006 m o d
007 cr un|||||||||
008 160718s2016 enk o 000 0 eng d
020 |a 9781786352811 (electronic bk.) 
040 |a UtOrBLW 
080 |a 658.8 
245 0 0 |a Marketing in and for a sustainable society  |h [electronic resource] /  |c edited by Naresh K. Malhotra. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2016. 
300 |a 1 online resource (xvi, 229 p.) 
490 0 |a Review of marketing research,  |x 1548-6435 ;  |v v. 13 
505 0 |a Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Va<U+0308>isto<U+0308>. 
520 |a This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing. 
588 0 |a Print version record 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
650 0 |a Marketing. 
650 0 |a Sustainability. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Malhotra, Naresh K. 
776 1 |z 9781786352828 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435201613  |y Full text 

Similar Items