Marketing in and for a sustainable society

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thou...

Full description

Saved in:
Bibliographic Details
Other Authors Malhotra, Naresh K.
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2016.
SeriesReview of marketing research, v. 13
Subjects
Business & Economics > Marketing > General.
Sales & marketing.
Marketing.
Sustainability.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781786352811
ISSN1548-6435 ;
DOI10.1108/S1548-6435201613
Physical Description1 online resource (xvi, 229 p.)

Cover

More Information
Summary:This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
ISBN:9781786352811
ISSN:1548-6435 ;
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
DOI:10.1108/S1548-6435201613
Physical Description:1 online resource (xvi, 229 p.)

Similar Items