Communicating corporate social responsibility perspectives and practice

• Other Authors: Tench, Ralph, Sun, William, 1962-, Jones, Brian, 1963 January 22-
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2014.
• Series: Critical studies on corporate responsibility, governance and sustainability ; v. 6.
• Subjects: Social responsibility of business.; Business communication.; Mass media and business.; elektronické knihy; electronic books
• ISBN: 9781783507962
• ISSN: 2043-9059 ;
• DOI: 10.1108/S2043-9059(2014)6
• Physical Description: 1 online resource (xxvi, 429 p.) : ill.

This book offers a ground-breaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses an...