Review of marketing research. Vol. 10

• Other Authors: Malhotra, Naresh K.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2013.
• Series: Review of marketing research,
• Subjects: Marketing research.; elektronické knihy; electronic books
• ISBN: 9781781907610
• ISSN: 1548-6435
• DOI: 10.1108/S1548-6435(2013)10
• Physical Description: 1 online resource (xvi, 291 p.) : ill.

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experie...