Visionary pricing reflections and advances in honor of Dan Nimer

• Other Authors: Smith, Gerald E., Nimer, Dan.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2012.
• Series: Advances in business marketing & purchasing ; v. 19.
• Subjects: Business & Economics > Purchasing & Buying.; Business & Economics > Marketing > General.; Business & Economics > Marketing > Research.; Sales & marketing.; Purchasing & supply management.; Pricing.; Marketing.; elektronické knihy; electronic books
• ISBN: 9781780529974 (electronic bk.) :
• Physical Description: 1 online resource (xix, 363 p.) : ill.

Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing....