Review of marketing research. Vol. 7

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures...

Full description

Saved in:
Bibliographic Details
Other Authors: Malhotra, Naresh K.
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2010.
Series: Review of marketing research,
Subjects:
Business & Economics > Marketing > Research.
Market research.
Marketing research.
Research, Industrial.
elektronické knihy
electronic books
ISBN: 9780857244765 (electronic bk.) :
Physical Description: 1 online resource (xxviii, 296 p.) : ill.

Cover

Table of contents

LEADER 03252nam a2200325Ia 4500
001 em-bslw07949016
003 UtOrBLW
005 20111027131332.0
006 m o d
007 cr un|||||||||
008 111027s2010 enka o 000 0 eng d
020 |a 9780857244765 (electronic bk.) :  |c £62.95 ; €89.95 ; $114.95 
040 |a UtOrBLW  |c UtOrBLW 
080 |a 339.1 
245 0 0 |a Review of marketing research.  |n Vol. 7  |h [electronic resource] /  |c edited by Naresh K. Malhotra. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2010. 
300 |a 1 online resource (xxviii, 296 p.) :  |b ill. 
490 0 |a Review of marketing research,  |x 1548-6435 
505 0 |a A backward glance of who and what marketing scholars have been researching, 1977-2002 / John B. Ford, Douglas West, Vincent P. Magnini, Michael S. LaTour, Michael J. Polonsky -- Dynamic strategic goal setting : theory and initial evidence / Mark B. Houston, S. Ratneshwar, Lisa Ricci, Alan J. Malter -- Internet channel conflict : problems and solutions / Eric T. Anderson, Duncan Simester, Florian Zettelmeyer -- Referral equity and referral management : the supplier firm's perspective / Mahima Hada, Rajdeep Grewal, Gary L. Lilien -- A critical review of question-behavior effect research / Utpal M. Dholakia -- Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations / Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson, Lan Wu -- Structural modeling of heterogeneous data with partial least squares / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt. 
520 |a This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS). 
588 0 |a Print version record 
650 7 |a Business & Economics  |x Marketing  |x Research.  |2 bisacsh 
650 7 |a Market research.  |2 bicssc 
650 0 |a Marketing research. 
650 0 |a Research, Industrial. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Malhotra, Naresh K. 
776 1 |z 9780857244758 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435(2010)7  |y Full text 

Similar Items