Research in consumer behaviour. Vol. 12

• Other Authors: Belk, Russell W.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2010.
• Series: Research in consumer behavior.
• Subjects: Business & Economics > Consumer Behavior.; Business & Economics > General.; Sales & marketing.; Market research.; Consumer behavior.; elektronické knihy; electronic books
• ISBN: 9780857244444 (electronic bk.) :
• Physical Description: 1 online resource (x, 329 p.) : ill.

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perc...