Review of marketing research. Vol. 5

• Other Authors: Malhotra, Naresh K.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2008.
• Series: Review of marketing research,
• Subjects: Marketing research.; elektronické knihy; electronic books
• ISBN: 9780857247278
• ISSN: 1548-6435
• DOI: 10.1108/S1548-6435(2009)5
• Physical Description: 1 online resource (xvi, 194 p.) : ill.

"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR&...