Astute competition the economics of strategic diversity

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities,...

Full description

Saved in:
Bibliographic Details
Other Authors Johnson, Peter, 1956-
Format Electronic eBook
LanguageEnglish
Published Boston : Elsevier B. V., 2006.
SeriesTechnology, innovation, entrepreneurship, and competitive strategy series ; v. 11.
Subjects
Strategic planning.
Business planning.
Competition > Management.
elektronické knihy
electronic books
Online AccessFull text
ISBN008045321X
9781849508186
ISSN1479-067X ;
DOI10.1108/S1479-067X(2006)11
Physical Description1 online resource (xx, 226 p.).

Cover

Table of Contents:
  • The economics of strategic diversity / Peter Johnson
  • Business models / Peter Johnson
  • Routes to competitive advantage / Peter Johnson
  • Economic rents / Peter Johnson
  • The return on resources / Peter Johnson
  • Business development / Peter Johnson
  • Corporate strategy : purpose / Peter Johnson
  • Corporate strategy : techniques / Peter Johnson
  • Start-up strategy / Peter Johnson
  • Summary, Observations and conclusion / Peter Johnson.

Similar Items