Marketing for construction firms

Offering an introduction and case studies on the subject of marketing for construction firms, this work provides sources of marketing information and intelligence, and tools and techniques. It also gives details on how to establish and manage a sales and marketing department.

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Bibliographic Details
Main Author Honess, Steve
Format Electronic eBook
LanguageEnglish
Published London : Thomas Telford, 1997.
Subjects
Construction industry > Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780727748300
DOI10.1680/mfcf.25691
Physical Description1 online resource (83 p.) : ill.

Cover

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245 1 0 |a Marketing for construction firms  |h [electronic resource] /  |c Steve Honess. 
260 |a London :  |b Thomas Telford,  |c 1997. 
300 |a 1 online resource (83 p.) :  |b ill. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 8 |a Offering an introduction and case studies on the subject of marketing for construction firms, this work provides sources of marketing information and intelligence, and tools and techniques. It also gives details on how to establish and manage a sales and marketing department. 
588 |a Description based on print version record. 
504 |a Includes bibliographical references. 
650 0 |a Construction industry  |x Marketing. 
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655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version :  |z 9780727725691 
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