Marketing for construction firms

Offering an introduction and case studies on the subject of marketing for construction firms, this work provides sources of marketing information and intelligence, and tools and techniques. It also gives details on how to establish and manage a sales and marketing department.

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Bibliographic Details
Main Author Honess, Steve
Format Electronic eBook
LanguageEnglish
Published London : Thomas Telford, 1997.
Subjects
Construction industry > Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780727748300
DOI10.1680/mfcf.25691
Physical Description1 online resource (83 p.) : ill.

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More Information
Summary:Offering an introduction and case studies on the subject of marketing for construction firms, this work provides sources of marketing information and intelligence, and tools and techniques. It also gives details on how to establish and manage a sales and marketing department.
Bibliography:Includes bibliographical references.
ISBN:9780727748300
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
DOI:10.1680/mfcf.25691
Physical Description:1 online resource (83 p.) : ill.

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