Construction marketing a professional approach

Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place.

Saved in:
Bibliographic Details
Main Author Pearce, Paul
Format Electronic eBook
LanguageEnglish
Published London : Thomas Telford, 1992.
Subjects
Construction industry > Great Britain > Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780727746481
DOI10.1680/cmapa.16521
Physical Description1 online resource (138 p.)

Cover

LEADER 00000nam a2200000 a 4500
001 em-EDZ0000035003
003 StDuBDS
005 20170303150550.0
006 m o d
007 cr |||||||||||
008 110721s1992 enk fo| 001|0|eng d
020 |a 9780727746481 
040 |a StDuBDS  |b eng  |c StDuBDS  |e pn 
082 0 4 |a 624.0688  |2 23 
100 1 |a Pearce, Paul. 
245 1 0 |a Construction marketing  |h [electronic resource] :  |b a professional approach /  |c Paul Pearce. 
260 |a London :  |b Thomas Telford,  |c 1992. 
300 |a 1 online resource (138 p.) 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 8 |a Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place. 
588 |a Description based on print version record. 
504 |a Includes bibliographical references and index. 
650 0 |a Construction industry  |z Great Britain  |x Marketing. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version :  |z 9780727716521 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1680/cmapa.16521 

Similar Items