Construction marketing a professional approach

Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place.

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Bibliographic Details
Main Author Pearce, Paul
Format Electronic eBook
LanguageEnglish
Published London : Thomas Telford, 1992.
Subjects
Construction industry > Great Britain > Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780727746481
DOI10.1680/cmapa.16521
Physical Description1 online resource (138 p.)

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Summary:Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place.
Bibliography:Includes bibliographical references and index.
ISBN:9780727746481
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
DOI:10.1680/cmapa.16521
Physical Description:1 online resource (138 p.)

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