Marketing of engineering services
This title provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of prof...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Thomas Telford,
1988.
|
| Series | Engineering management.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780727739704 |
| DOI | 10.1680/moes.13483 |
| Physical Description | 1 online resource (112 p.). |
Cover
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| 100 | 1 | |a Scanlon, Brian. | |
| 245 | 1 | 0 | |a Marketing of engineering services |h [electronic resource] / |c Brian Scanlon. |
| 260 | |a London : |b Thomas Telford, |c 1988. | ||
| 300 | |a 1 online resource (112 p.). | ||
| 490 | 1 | |a Engineering management | |
| 520 | 8 | |a This title provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers. | |
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Engineering |x Marketing. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version : |z 9780727713483 |
| 830 | 0 | |a Engineering management. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1680/moes.13483 |