Marketing for the health and fitness industry : technology, strategy and value

Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness...

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Bibliographic Details
Main Authors Williams-Burnett, Nicola (Author), Marriott, Hannah R. (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2025.
Subjects
Fitness industry > Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781839829062
DOI10.1108/9781839829048
Physical Description1 online resource (168 pages)

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Table of Contents:
  • Chapter 1. Introduction / Nicola Williams-Burnett
  • Chapter 2. The health and fitness consumer / Vera Pedragosa, Vt̕or Sobral, and Celina Gonȧlves
  • Chapter 3. Sport and physical activity consumption values / Paula Kearns
  • Chapter 4. Technology / Catherine Tryfona and Hannah R. Marriott
  • Chapter 5. Social media and the rise of the fitness star / Hannah R. Marriott
  • Chapter 6. Engaging the inactive and or hard to reach demographics / Nicola Williams-Burnett
  • Chapter 7. Summary / Nicola Williams-Burnett and Steve Osborne.

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