Marketing for the health and fitness industry : technology, strategy and value

Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness...

Full description

Saved in:
Bibliographic Details
Main Authors Williams-Burnett, Nicola (Author), Marriott, Hannah R. (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2025.
Subjects
Fitness industry > Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781839829062
DOI10.1108/9781839829048
Physical Description1 online resource (168 pages)

Cover

More Information
Summary:Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.
Item Description:Includes index.
Bibliography:Includes bibliographical references.
ISBN:9781839829062
DOI:10.1108/9781839829048
Physical Description:1 online resource (168 pages)

Similar Items