The insight discipline : crafting new marketplace understanding that makes a difference

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Bibliographic Details
Main Author Fahey, Liam (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2020.
SeriesAmerican Marketing Association
Subjects
Online AccessFull text
ISBN9781839827327
9781839827303
DOI10.1108/9781839827303
Physical Description1 online resource (424 pages) ; cm.

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More Information
Item Description:Includes index.
Bibliography:Includes bibliographical references.
ISBN:9781839827327
9781839827303
DOI:10.1108/9781839827303
Physical Description:1 online resource (424 pages) ; cm.