The insight discipline : crafting new marketplace understanding that makes a difference

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Bibliographic Details
Main Author: Fahey, Liam, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
Series: American Marketing Association
Subjects:
ISBN: 9781839827327
Physical Description: 1 online resource (424 pages) ; cm.

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Table of contents

Description
Item Description: Includes index.
Bibliography: Includes bibliographical references.
ISBN: 9781839827327