Promotion, recruitment and retention of members in nonprofit organizations

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and ret...

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Bibliographic Details
Main Authors: Calderón-Valencia, Cecilia Isabel, (Author), Cavazos-Arroyo, Judith, (Author), López Lira-Arjona, Alfonso, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects:
Nonprofit organizations > Management.
Nonprofit organizations > Membership.
Business & Economics > Human Resources & Personnel Management.
Management & management techniques.
elektronické knihy
electronic books
ISBN: 9781839826603
Physical Description: 1 online resource (150 pages)

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Table of contents

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020 |a 9781839826603 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 331.1 
100 1 |a Calderón-Valencia, Cecilia Isabel,  |e author. 
245 1 0 |a Promotion, recruitment and retention of members in nonprofit organizations /  |c Cecilia Isabel Calderón-Valencia, Judith Cavazos-Arroyo, Alfonso López Lira-Arjona. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2021. 
264 4 |c ©2021 
300 |a 1 online resource (150 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a Chapter 1. The nature of membership in nonprofit organizations -- Chapter 2. Towards value for members of nonprofit organizations -- Chapter 3. Donor and member funds -- Chapter 4. Recruiting and retaining members -- Chapter 5. Social capital from non-traditional partners -- Chapter 6. Sustainable development and a perspective to nonprofit organizations. 
520 |a Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members. Highlighting the critical role of NPO members in creating value in the pursuit of its missions, this book demonstrates how NPOs must promote active participation and empowerment of its members to facilitate fund raising, financial administration, and the pursuit of alliances. Providing a road map for improvement in recruiting and retention processes, the authors also showcase the development of strategies to motivate potential members and donors, and the part played by the commitment of the board in the achievement of the NPO's social mission. In today's global world, this book is insightful reading for those interested in using coordinated action to navigate adverse scenarios. Written primarily for NPO managers who aim to proactively engage their members in the creation of social value, it is also a valuable resource for researchers interested in the underlying foundations of NPO membership. 
588 0 |a Print version record. 
650 0 |a Nonprofit organizations  |x Management. 
650 0 |a Nonprofit organizations  |x Membership. 
650 7 |a Business & Economics  |x Human Resources & Personnel Management.  |2 bisacsh 
650 7 |a Management & management techniques.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Cavazos-Arroyo, Judith,  |e author. 
700 1 |a López Lira-Arjona, Alfonso,  |e author. 
776 0 8 |i Print version:  |z 9781839826597 
776 0 8 |i PDF version:  |z 9781839826580 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781839826580  |y Full text 

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