The business of choice : how human instinct influences everyone's decisions

In this 2nd edition of award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this...

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Bibliographic Details
Main Author Willcox, Matthew (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2020.
Subjects
Consumers' preferences.
Choice (Psychology) > Economic aspects.
Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781839820724
9781839820700
DOI10.1108/9781839820700
Physical Description1 online resource (312 pages)

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Table of Contents:
  • Part I The Business, Science, and Nature of Choice
  • 1: The Business of Choice
  • 2: The Ever-Advancing Science of Choice
  • 3: The Natural History of Choice
  • Part II Getting Practical Today
  • 4: Shortcuts versus Analysis Ignoring is Decisional Bliss
  • 5: Getting Familiar
  • 6: Thanks for Sharing (Whether You Meant to or Not)
  • 7: Now, and the Future Different Places with Different Rules
  • 8: Loss and Ownership
  • 9: Make People Feel Smart, Attractive or Even Lucky
  • 10: Make It Easy For the Mind and the Body
  • 11: Never Be Above Comparison
  • 12: If Content is King, Context is Queen
  • 13: Same and Different; Nature and Nurture
  • 14: The Power of Affirmation and Sparking Joy
  • Part III Looking Forward
  • 15: Think Differently about Market Research
  • 16: Think Differently about How You Work
  • 17: Choosing without Choosing Artificial Intelligence and Choice
  • Conclusion
  • Index.

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